The digital replicas of retail stores bring in the much-needed data to optimize retail operations and ROIs. By enabling digital twins using location data, stores get to implement effective proximity marketing and engage their customers. Access to interactive floor plans allows them to promote indoor navigation and offer the best retail experience to their consumers. Get real-time footfalls in stores through heatmaps and use the technology to optimize store resources. The technology can be further used to enhance in-store planning, energy consumption, and security features.